The campaign would start on international women’s day, where across billboards, online, and promotional catalogues, models would be photoshopped with bruises and scars for impact and shock factor.
Elsewhere t-shirts with the One / Three logo will be sold, with all the proceeds going to charity, and an online helpline would be set up.
The campaign wants to use H&M's global role to spread the message and give these silenced women a voice.
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