One in three women in the world will be raped, beaten, assaulted, or abused in other ways in their lifetime, and over half of those won't report it.
The campaign would start on international women’s day, where across billboards, online, and promotional catalogues, models would be photoshopped with bruises and scars for impact and shock factor.
Elsewhere t-shirts with the One / Three logo will be sold, with all the proceeds going to charity, and an online helpline would be set up.
The campaign wants to use H&M's global role to spread the message and give these silenced women a voice.
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