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Maternity clothes recycled for refugee families

32 sec read
14:00 PM | 3 May 2017
by Hollie Wong
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Mother 4 Mother is the student-designed campaign for H&M connecting refugees with the women of Europe.

Miami Ad Students Vrasidas Golemis and Ryan Sparrow created this advert to support struggling refugee mothers who lack the essential resources to look after their children.

This charity initiative urges European mothers to donate their maternity clothes to Mother 4 Mother to be used to make reusable nappies for refugee families.

Running print and outdoor billboards to promote the charity website, the campaign aims to bring European and refugee mothers together.

H&M's reusable nappy technology is the unique feature in this campaign, but the message of global solidarity is at the heart.

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