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THE PLANNING

BOOTCAMP

NEW DATE COMING SOON

FUTURERISING HQ / KING'S CROSS / LONDON

WHY YOU SHOULD COME ALONG

Brands don’t communicate for the sake of it.
There is purpose behind everything a brand does and a reason why it's trying to earn your attention. Planners help define what that purpose might be, inspire ideas that will solve problems for the brands they've been created for
and guide creative work to be as effective as it can be.

Join us for a day of exploration into why Planners build strategy how they discover insights that will lead to great ideas and what they write into creative briefs; all with the intention of using the power of creativity to create impact for brands.

COURSE LEADER

David Adamson

Senior Planner, Saatchi & Saatchi

David is a Senior Planner at Saatchi & Saatchi where he creates strategy for HSBC and terminal illness charity Marie Curie. He’s worked on brands including Mikado, Cheestrings, Benecol and Barclays and spent nearly three years working on Cadbury, developing campaigns such as Free The Joy, the New Milk Tray Man and Cadbury’s largest ever christmas campaign, Cadvent. He's an alumni and former ‘Top Dog’ of Miami Ad School and really really likes post-it-notes.

More about David's career and achievements

TESTIMONIALS

Emad Nadim

Brand Manager
Cadbury

"I worked on the Cadbury brand with David when he was at Fallon. He is one of the rare planners who are able to create a strong bond with client teams allowing him to deliver his point of view as well as display great empathy for ours. He is one of the most intelligent and personable planners I have worked with in my career."

David Hackworthy

WW Chief Strategy Officer
Saatchi & Saatchi

"David is a rare breed of planner...combining equal parts ambition, smarts and creativity."

Hugh Todd

Global Creative Director HSBC

"David has an open, inquisitive mind that is crucial to help make brands successful in the modern world. He always has a strong point of view which I really like to see in a planner and is passionate about making great work. Whenever I even have the seed of a good idea I run it by him because I trust his judgement."

Michelle Greenhalgh

Global Business Leader
Saatchi & Saatchi / Fallon

"David is curious about people and how to connect with them. He has a great perspective, is obsessed with the detail and presents things in a way that bring them to life for people and makes ideas not just inspiring and motivating but relatable. He's also great fun to work with."

WHAT’S INCLUDED

ON THE DAY

  • + The history and evolution of planning
  • + How people think brands & advertising works
  • + The role of planners in an agency
  • + Defining problems and building strategy
  • + Using research and developing insights
  • + Creative briefs and creative briefings
  • + Measuring effectiveness
  • + Advice on landing a job in planning
  • + Special Guests: meet different planners

Register interest

POST COURSE

  • + Continued support
  • + Industry introductions

DATES AVAILABLE

  • TBC
Register interest

COMPANIES WE WORK WITH

REASONS TO JOIN

  • Separate yourself from 1000s of others
  • Gain confidence in planning/strategy
  • Tips/techniques for becoming a planning pro
  • Advice on landing a job in planning
  • Meet professional planners during the day
  • Network with other young professionals
  • Get recommendations on further learning
  • Be featured on FutureRising

20

PLACES AVAILABLE

Register interest

WHY WE'RE CHARGING

To cover our time preparing and hosting the training.

Our support goes above and beyond just the day, by being part of this you receive continued support after the bootcamp.

To cover the costs for venue, food and networking drinks.

To keep offering great content and inspiration to you and the next generation in the creative industries.

Got any questions? Just email us.


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